Elevate Your Standard

MASTER YOUR BODY, MIND, ENVIRONMENT & ENERGY

A Life in Full Alignment Begins Here

WHERE ALIGNMENT MEETS YOU

WHERE ALIGNMENT MEETS YOU ✺

Welcome to Proper Standard

Where alignment becomes effortless and living well becomes your new standard.

We’re Elle & Tamara—Your Alignment Architects

Proper Standard was built from decades of real-world experience—integrating business, environmental design and personal transformation into a structured, effective approach to alignment.

Through our work in brand-building, wellness innovation and optimising spaces for alignment and longevity, we’ve refined the art and science of living well.

When it comes to alignment, there’s no guesswork—only what works.

YOUR STANDARD

YOUR STRATEGY

YOUR NEXT MOVE

YOUR STANDARD ✺ YOUR STRATEGY ✺ YOUR NEXT MOVE ✺

Alignment isn’t theory—it’s lived, measurable, and built to last.

Optimised Health: Longevity-driven recalibration—where wellness meets precision.
Resilience & Longevity: From burnout to sustained vitality—alignment as power.
Environmental Design: Spaces redefined for clarity, energy and elevated living.
Elevated Habits: Cycles broken, patterns upgraded, realignment sustained.
Aligned Living: Presence, leadership, and two years alcohol-free.

Alignment in Action

The Self Standard™ Methodology

Alignment isn’t accidental—it’s designed.

Self Standard™ is the foundation of Proper Standard. A structured, measurable framework that redefines how you align your body, mind, environment, and energy—backed by decades of expertise in optimisation and transformation.

Body: From fertility to longevity—precision in nutrition, movement and wellbeing.
Mind: Cognitive clarity, emotional resilience and high-calibre decision-making.
Environment: Spaces engineered for presence, energy and impact.
Energy: The unseen architecture—how you sustain alignment and momentum.

The 5 Non-Negotiables of Alignment

The Proven Framework Trusted by High-Performers and Our Private Clients.

Proper Blueprint

Your Personalised Life Mapping Experience

A 1:1 experience designed to assess where you are, define where you’re going and create a precision-aligned roadmap—backed by strategy, expertise and results.

BLUEPRINTS

EXPERIENCES

ADVISORY

BLUEPRINTS ✺ EXPERIENCES ✺ ADVISORY ✺

When your mind is sharp, your body moves with ease and every decision feels deliberate—you’re in alignment. No resistance. No overthinking. Just clarity, precision and full presence.

Proper Alignment™ is a 4-week recalibration designed to strip away distractions, refine your habits and elevate the way you operate—every day.

Enrolment Opens Soon

Proper Alignment

Alignment isn’t found. It’s built.

Inside the Experience.

Lived alignment. Real impact.

  • As a mother, an investor and a founder, every decision I make is about legacy. Proper Standard didn’t just refine my habits—it elevated the foundation my life and family are built on.

    — Margaux B., Investor & Entrepreneur

  • Elle & Tamara are architects of alignment. Their expertise is structured, intentional, and exacting—transforming not just how I live, but how I lead.

    — Matteo D., Founder & Creative Director

  • At this level, performance isn’t just about business—it’s about clarity, endurance, and longevity. Proper Standard refined the way I operate, both personally and professionally.

    — Olivia M., CEO & Philanthropist

  • Proper Standard refines every aspect of how you operate. It’s not just about optimizing health or habits—it’s about creating a foundation for long-term excellence.

    — James T., Legacy Wealth Advisor

Step into your highest standard. Explore the frameworks that define aligned living.

Founder Notes


Expert insights on alignment, longevity and elevated living, from Elle & Tamara’s unique lens. Read More.

The Journal

FEATURED:

Our Journey to Proper Standard

Living The Clean Code

The Power of Small Shifts