Guided protocols to clear the inputs disrupting your body, mind, environment and energy.
Start Your Exit. Return to Clarity.
Welcome to Proper Standard
A human operating system for alignment—built to elevate your energy, inputs, and outcomes.
Choose your Exit
Refined sugar and daily personal care products are two of the most common disruptors of clarity, energy, and hormonal balance—often without you realising.
One goes in. One goes on. Start here to reset both.
Remove what’s blocking your clarity—from the inside out.
Ready to feel better fast?
These guided protocols remove what’s draining your clarity—so you can lead from stability, not stress.
Start here. Shift everything.
The Sugar Exit™
Remove refined sugar and stabilise your system in 7 days.
Premium protocol PDF + guided email support.
Clear the daily products disrupting your hormones, skin, and energy.
Science-backed framework + real-life replacements that support your body.
The Product Exit™
The Clean Code™
The method beneath every Proper Standard protocol.
A structured way to identify what’s misaligned—and remove it with clarity.
Proper Standard was built on decades of lived experience—where business, wellness, and spatial intelligence converge into one human operating system.
We’ve built companies, restructured environments, and rebuilt our bodies.
We’ve moved through ambition, burnout, and recalibration—and returned to clarity.
Now, we’ve codified it into a new standard.
Clear. Measurable. Repeatable.
We’re Elle & Tamara
—Founders of Proper Standard
The 4 Layers of Alignment
The foundation of every Proper Standard protocol.
These are the four layers we help you come home to—through every Exit and every aligned action.
When your inputs support your body, environment, mind, and energy, alignment becomes your new normal.
Body – Nutrition, movement, and metabolic clarity—from fertility to longevity
Environment – Physical, digital, and social spaces that shape your energy and focus
Mind – Cognitive precision and emotional clarity—so you can think and decide cleanly
Energy – The unseen architecture of your power—how you generate, protect, and direct it
Living the Standard.
Lived alignment. Real impact.
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As a mother, an investor and a founder, every decision I make is about legacy. Proper Standard didn’t just refine my habits—it elevated the foundation my life and family are built on.
— Margaux B., Investor & Entrepreneur
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Elle & Tamara are architects of alignment. Their expertise is structured, intentional, and exacting—transforming not just how I live, but how I lead.
— Matteo D., Founder & Creative Director
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At this level, performance isn’t just about business—it’s about clarity, endurance, and longevity. Proper Standard refined the way I operate, both personally and professionally.
— Olivia M., CEO & Philanthropist
Step into your highest standard.
Explore the frameworks that define aligned living.
The Proper Standard Journal
Frameworks. Standards. Living Proof.
Explore real standards for living well, building wealth and leading with alignment. Read More.
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